About Moonlight

At Moonlight, we are a full-service marketing and communication agency committed to driving brands forward at every stage of their journey. Our approach is inspired by the natural phases of the moon, reflecting the cyclical growth of businesses—from market entry to brand maturity and beyond. We provide tailored solutions that align with each phase of your brand’s development, ensuring a seamless transition from one stage to the next. Whether you’re looking to enter new markets, expand your digital presence, optimize performance, or engage your community, we offer strategic, data-driven services designed to propel your success.

With a deep understanding of the Iraqi market and a global perspective, we specialize in helping companies reach their full potential by combining creative vision with cutting-edge technology. Our team of experts is dedicated to building long-lasting partnerships with our clients, delivering measurable results through customized solutions that align with your unique business goals.

  • Market Research and Entry Strategy
  • Brand Identity Creation
  • Go-to-Market Strategy
  • Digital Marketing Strategy
  • Performance Marketing
  • Media Buying and Ad Placement
  • Influencer Marketing Strategy
  • Brand Equity Analysis
  • Content Creation and Creative Services
  • Event Management and Activation
  • Crisis Management and PR
  • Data-Driven Performance Optimization

Our Mission

Our mission is to empower businesses by providing innovative, data-driven marketing and communication solutions that foster sustainable growth. We are committed to delivering personalized strategies that help brands thrive, from market entry to full establishment, while staying ahead of the evolving digital landscape. Through creativity, collaboration, and strategic insight, we aim to build strong brand identities and lasting connections between our clients and their audiences.

Our Vision

We envision a world where every brand, regardless of size or industry, has the opportunity to grow and evolve through thoughtful and impactful marketing. Our vision is to become the leading marketing and communication partner in the region, known for our creative solutions, strategic foresight, and ability to elevate brands at every phase of their development. By aligning business growth with innovative marketing strategies, we aim to create a future where brands can reach their full potential and leave a lasting mark on their markets.

Why Choosing Us?

Choosing Moonlight means partnering with a team that is fully invested in your brand’s success. What sets us apart is our holistic approach to marketing and communication, drawing inspiration from the phases of the moon to ensure your growth is both strategic and sustainable. Our services are tailored to meet the evolving needs of your brand, from market entry to full-scale brand optimization. We offer:

  • Localized Expertise: With in-depth knowledge of the Iraqi market, we provide insights and strategies that are culturally relevant and impactful.
  • Data-Driven Decisions: Every recommendation we make is backed by data, ensuring you get maximum ROI from your marketing investments.
  • Creative Excellence: Our talented team of designers, content creators, and strategists work together to craft compelling brand stories that resonate with your audience.
  • Full-Service Support: From research and strategy to execution and analysis, we offer end-to-end services designed to guide you through every phase of your brand’s journey.
  • Proactive Partnership: We see ourselves as an extension of your team, working proactively to anticipate challenges and uncover new opportunities.

Meet The Team

Hayder Akab Founder

With over 24 years of experience in strategic branding and storytelling, Hayder is a respected corporate communications leader and a passionate advocate for sustainability. His expertise in digital media and entrepreneurship has enabled him to contribute to the creation of over 800 fully integrated 360 campaigns across Iraq and the Middle East.

Hayder’s commitment to sustainability is not just a talking point; it’s a core value that he has championed throughout his career. He believes that businesses have a responsibility to operate in an environmentally and socially conscious manner, and he has a proven track record of integrating sustainability into corporate communications strategies.

One of Hayder’s most notable achievements is his instrumental role in building youth empowerment programs. This program has provided valuable resources, training, and mentorship opportunities to young people across Iraq, empowering them to pursue their entrepreneurial dreams and contribute to the country’s economic development. Hayder’s vision and leadership were essential in establishing the program’s foundation and ensuring its success. He played a key role in fostering the growth of entrepreneurship and start-up communities in Baghdad and throughout Iraq, creating a thriving ecosystem for innovation and creativity.

Before establishing Moonlight Advertising and Marketing Consultancy, Hayder served as the Corporate Communications Director at Zain Iraq, the leading network and internet provider in the country. During his 12-year tenure, he played a crucial role in shaping the company’s brand identity and driving impactful advocacy initiatives. Hayder’s expertise extends beyond branding to encompass creative branding, public relations, events, and crisis communications. His profound understanding of the Iraqi media landscape has been invaluable to his clients’ success.

At Moonlight, Hayder leads a dynamic team focused on developing and implementing comprehensive communication strategies that enhance clients’ reputations and cultivate strong media relationships. With a strong emphasis on digital integration and customer focus, Hayder ensures that every communication strategy is tailored to meet the unique needs of his clients.

Hayder’s career began at Dar Al Khaleej for Press, Printing, and Publishing, where he honed his skills as an Accounts Manager. He later joined BPG Group, a WPP company, as a Branch Manager and Client Servicing Director, gaining valuable experience in program management.

Hayder holds a BSc in Industrial Management and has consistently pursued professional development throughout his career. His commitment to innovation and excellence drives him to seek new and creative ways to elevate his clients’ narratives